1. Make it Simple
Perhaps one of the most important web design principles is to make it simple in order for visitors to navigate the pages and find what they need. One of the complaints that are commonly heard from people is the difficulty of finding something they need on a website. Business owners would certainly not want to hear such complaints from those visiting their site. This is one factor that could increase the bounce rate.
For this reason, a web design should allow users to navigate smoothly through the pages to find the things they need. A business owner should put himself/herself in the shoes of visitors to understand them. A site should have a simple design, uncluttered content and smooth navigation, among others.
2. Unique Selling Point
A website’s unique selling point can set it apart from the rest of the websites. A website should be designed in such a way that is unique to draw the attention of users and make it stand out from the crowd. Aside from capturing the interest of users, a website’s USP should be easily recalled and retained in the user’s mind.
3. Reviews and Testimonials
In order to increase credibility and earn the trust of customers, it is important to have reviews and testimonials on a webpage.
Reviews and testimonials serve as a proof. This principle states that people make their decisions based on the information and experience of other individuals.
As an example, people are more likely to visit a newly opened restaurant in their neighborhood when they get good feedback from friends or relatives who have eaten there. On the other hand, if they get unfavorable remarks about the food or service, they may not visit the place at all.
That is why it is critical for a webpage to include real testimonials of products/services. Businesses should especially have good reviews that will allow users to easily make a judgment.
4. Call to Action (CTA) Button
Another critical element of a website is having a call to action button. This enables interaction between business owners and users.
Website owners should make sure that a CTA button looks enticing to draw attention of users so they will click on it. It should also be clear and visible.
The color of the CTA button and where it will be placed play a critical role as well. The color should be highlighted and positioned in the right spot, considering the user’s visual pattern.
5. Use the White/Negative Space
White or negative space in web design has a positive effect on users.
This so called negative space is the vacant part of a web page. This is the area between sidebars and content, text, paragraphs and header. Negative space makes a website look neater, more legible and easier on the user’s eyes.
Combining both negative and positive space in the right way can help deliver better user experience and convey an idea in an effective way.